About Today In Sarasota

A free Thursday newsletter for people who want to know what’s actually worth doing in Sarasota this week.

Today In Sarasota is a free weekly newsletter covering what's actually happening in Sarasota, FL — the events worth showing up for, the openings that matter, and the local moves you'd miss without someone paying attention.

We send one issue every Thursday morning. It takes about three minutes to read and covers a full week of what's worth knowing in Sarasota.

Our Mission

Most of what happens in Sarasota never makes the news. We exist to surface the things that locals actually care about — not press releases, not sponsored posts, just a clear weekly read on what's worth your time.

The Team

Today In Sarasota is part of the Today In Network, a growing collection of city-specific newsletters across the US. Each edition is built by a small team that tracks local events, new openings, and civic changes so you don't have to.

What We Cover

  • Events — from street festivals and art walks to live music and markets
  • New openings — restaurants, shops, and spaces worth checking out
  • Civic updates — decisions, developments, and changes that affect daily life
  • Local landmarks and venues — including Ringling Museum, Siesta Key Beach, St. Armands Circle, Marie Selby Botanical Gardens

If that sounds like your kind of thing, the next issue goes out Thursday.

The best of Sarasota, every Thursday

Events, openings, hidden gems, and more — in a 3-minute read.